The philosophical concept "nail" is stonger than the image of the nail itself. We reduced the nail down to it's simplest form. With this efficiency of form, the nail becomes recognized quickly, leaving a lasting impression on the viewer.

To both build trust and to place in the viewer's conciousness a simple understanding of "Nails QA," the nail is used not just as a logo, but as a mascot. The nail becomes activated and serves as a guide on the website and on all promotional tools.

By allowing us to create their entire identity - including letterhead and stationery - Nails QA maximized positive perception. Now the whole speaks with one voice. They are pretty happy about that.