Nails QA

Nails QA builds "quality assurance" products for software developers. They need to easily explain their unique and complicated niche to their target.

The first task in the makeover was to address the logo. The existing logo centered around an "N" made from nails. While we understood the concept, we didn't think it worked. Physically, the little nails didn't hold up when scaled. More important, they did little to inspire.

We thought the name "Nails" was perfect for this company. Beautifully simple and easily recognizable, the common
nail has a history of fixing things with little fuss.